{"id":2519,"date":"2022-04-04T10:26:15","date_gmt":"2022-04-04T08:26:15","guid":{"rendered":"https:\/\/www.maisons-cognac.fr\/les-actions-du-smc\/"},"modified":"2022-04-07T09:43:09","modified_gmt":"2022-04-07T07:43:09","slug":"les-actions-du-smc","status":"publish","type":"page","link":"https:\/\/www.maisons-cognac.fr\/en\/les-actions-du-smc\/","title":{"rendered":"The objectives of the SMC"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-background-dim\" style=\"background-color:#614537\"><img class=\"wp-block-cover__image-background wp-image-936\" alt=\"\" src=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/12\/lindre.svg\" style=\"object-position:50% 51%\" data-object-fit=\"cover\" data-object-position=\"50% 51%\"\/><div class=\"wp-block-cover__inner-container\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center font-silk\">FOCUS ON THE KEY PRIORITIES <br>OF COGNAC PRODUCERS&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-columns max-w-screen-lg m-auto flex justify-between\">\n<div class=\"wp-block-column\" style=\"flex-basis:350px\">    <!-- ++++ Render the block +++ -->\n    <div class=\"relative mb-8 overflow-hidden single-image-block\">\n        <span class=\"black-filter z-20\"><\/span>\n        <img class=\"w-full decision z-10\" src=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2022\/04\/im_packaging3-350x398.jpg\" alt=\"\">\n        <!-- post image -->\n        <h3 class=\"absolute z-30 px-4 lg:px-8 font-bold text-center w-full top-2\/4 transform -translate-y-1\/2\">INNOVATE AND TRANSFORM OUR PRACTICES<\/h3>\n    <\/div>\n\n\n\n<ul type=\"1\"><li><strong>Ensuring<\/strong> the sustainable development of the Cognac sector<\/li><li><strong>Promoting <\/strong>research regarding the terroir (vines, water management, biodiversity, etc.), distillation, packaging, shipping, etc.<\/li><li><strong>Ensuring<\/strong> the digital transformation of Cognac houses and access to e-commerce<\/li><\/ul>\n\n\n\n\n    <style>\n\n        .btn .mask {\n            width: 100%;\n            transform: translateX(-100%);\n        }\n        \/* white color *\/\n        .border-white .label {\n            color: #fff;\n        }\n        .border-white .mask {\n            background-color: #fff;\n        }\n        .border-white:hover .label {\n            color: #614537;\n        }\n        .border-white:hover .mask {\n            transform: translateX(0%);\n        }\n        \/* black color *\/\n        .border-black {\n            border: 1px solid #614537;\n            overflow: hidden;\n        }\n        .border-black .mask {\n            transition: all .5s ease-in-out;\n            background-color: #614537;\n        }\n        .border-black .label {\n            color: #614537;\n        }\n        .border-black:hover .label {\n            color: #fff;\n        }\n        .border-black:hover .mask {\n            transform: 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\/\/\/ svg icon \/\/\/ -->\n\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n                     width=\"15px\"\n                     \"\n                     viewBox=\"0 0 23 42\" version=\"1.1\"\n                >\n                    <g id=\"site-internet\" stroke=\"#614537\"  stroke-width=\"2\" fill=\"none\" fill-rule=\"evenodd\" opacity=\"1\">\n                        <g id=\"Page-d'accueil-slide1\" transform=\"translate(-1369.000000, -2736.000000)\" stroke=\"#614537\"  stroke-width=\"2\">\n                        <g id=\"38-maisons\" transform=\"translate(0.000000, 2265.000000)\">\n                            <polyline id=\"Path\" points=\"1370.47803 472 1390.47803 492.573371 1370.47803 512\"\/>\n                        <\/g>\n                    <\/g>\n                    <\/g>\n                <\/svg>\n            <\/a>\n                <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:350px\">    <!-- ++++ Render the block +++ -->\n    <div class=\"relative mb-8 overflow-hidden single-image-block\">\n        <span class=\"black-filter z-20\"><\/span>\n        <img class=\"w-full decision z-10\" src=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_developperlecognac-350x398.jpg\" alt=\"\">\n        <!-- post image -->\n        <h3 class=\"absolute z-30 px-4 lg:px-8 font-bold text-center w-full top-2\/4 transform -translate-y-1\/2\">DEVELOPING THE COGNAC SECTOR<\/h3>\n    <\/div>\n\n\n\n<p>Production<\/p>\n\n\n\n<ul><li>Review the business plan and explain it to others, in simple terms.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Calculate and anticipate future development requirements (land, distilleries, barrels) resulting from the Business Plan.<\/li><\/ul>\n\n\n\n<ul><li>Ensure sufficient supplies for all Cognac houses.<\/li><\/ul>\n\n\n\n<ul><li>Sales \/ Markets<\/li><\/ul>\n\n\n\n<ul><li>Guarantee the best possible conditions for developing new markets and exports.<\/li><\/ul>\n\n\n\n\n    <style>\n\n        .btn .mask {\n            width: 100%;\n            transform: translateX(-100%);\n        }\n        \/* white color *\/\n        .border-white .label {\n            color: #fff;\n        }\n        .border-white .mask {\n            background-color: #fff;\n        }\n        .border-white:hover .label {\n            color: #614537;\n        }\n        .border-white:hover .mask {\n            transform: translateX(0%);\n        }\n        \/* black color *\/\n        .border-black {\n            border: 1px solid #614537;\n            overflow: hidden;\n        }\n        .border-black .mask {\n            transition: all .5s ease-in-out;\n            background-color: #614537;\n        }\n        .border-black 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           <span class=\"mask absolute w-0 h-full z-10\"><\/span>\n                <span class=\"relative z-30 label\">Find out more<\/span>\n                <!-- \/\/\/ svg icon \/\/\/ -->\n\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n                     width=\"15px\"\n                     \"\n                     viewBox=\"0 0 23 42\" version=\"1.1\"\n                >\n                    <g id=\"site-internet\" stroke=\"#614537\"  stroke-width=\"2\" fill=\"none\" fill-rule=\"evenodd\" opacity=\"1\">\n                        <g id=\"Page-d'accueil-slide1\" transform=\"translate(-1369.000000, -2736.000000)\" stroke=\"#614537\"  stroke-width=\"2\">\n                        <g id=\"38-maisons\" transform=\"translate(0.000000, 2265.000000)\">\n                            <polyline id=\"Path\" points=\"1370.47803 472 1390.47803 492.573371 1370.47803 512\"\/>\n                        <\/g>\n                    <\/g>\n                    <\/g>\n                <\/svg>\n            <\/a>\n                <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:350px\">    <!-- ++++ Render the block +++ -->\n    <div class=\"relative mb-8 overflow-hidden single-image-block\">\n        <span class=\"black-filter z-20\"><\/span>\n        <img class=\"w-full decision z-10\" src=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_fairerayonner-350x398.jpg\" alt=\"\">\n        <!-- post image -->\n        <h3 class=\"absolute z-30 px-4 lg:px-8 font-bold text-center w-full top-2\/4 transform -translate-y-1\/2\">PROMOTE THE COGNAC REGION AND APPELLATION<\/h3>\n    <\/div>\n\n\n\n<ol type=\"1\"><li>Showcasing Cognac houses and brands<\/li><\/ol>\n\n\n\n<ul><li>Highlighting the diversity of Cognac houses and brands.<\/li><\/ul>\n\n\n\n<ul><li>Strengthening the regional roots of our brands. Developing the attractiveness of the region and sector<br><\/li><li><strong>Showcasing the region<\/strong><br>Attracting new talent and developing training for our professions<\/li><\/ul>\n\n\n\n\n    <style>\n\n        .btn .mask {\n            width: 100%;\n            transform: translateX(-100%);\n        }\n        \/* white color *\/\n        .border-white .label {\n            color: #fff;\n        }\n        .border-white .mask {\n            background-color: #fff;\n        }\n        .border-white:hover .label {\n            color: #614537;\n        }\n        .border-white:hover .mask {\n            transform: translateX(0%);\n        }\n        \/* black color *\/\n        .border-black {\n            border: 1px solid #614537;\n            overflow: hidden;\n        }\n        .border-black .mask {\n            transition: all .5s ease-in-out;\n            background-color: #614537;\n        }\n        .border-black .label {\n            color: #614537;\n        }\n        .border-black:hover .label {\n            color: #fff;\n        }\n        .border-black:hover .mask {\n            transform: translateX(0%);\n        }\n        .border-black:hover svg g {\n            stroke : white\n        }\n        @media (max-width: 699px) {\n            .btn-module{\n                margin-bottom: 1rem;\n                min-width: 65%;\n            }\n        }\n        @media(min-width: 780px) {\n            .btn-module {\n                margin: 0 1rem 0 1rem;\n            }\n            .btn-module-wrapper .btn-module:first-child{\n                margin: 0 0 0 0\n            }\n                                }\n\n\n    <\/style>\n    <div class=\"flex flex-wrap btn-module-wrapper justify-start\">\n        \n                    <a target=\"\" href=\"https:\/\/www.maisons-cognac.fr\/smc\/favoriser-le-rayonnement-du-territoire\/\" class=\"btn btn-module overflow-hidden border-white relative py-4 px-14 inline-block\">\n                <span class=\"mask absolute w-0 h-full z-10\"><\/span>\n                <span class=\"relative z-30 label\">Find out more<\/span>\n                <!-- \/\/\/ svg icon \/\/\/ -->\n\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n                     width=\"15px\"\n                     \"\n                     viewBox=\"0 0 23 42\" version=\"1.1\"\n                >\n                    <g id=\"site-internet\" stroke=\"#614537\"  stroke-width=\"2\" fill=\"none\" fill-rule=\"evenodd\" opacity=\"1\">\n                        <g id=\"Page-d'accueil-slide1\" transform=\"translate(-1369.000000, -2736.000000)\" stroke=\"#614537\"  stroke-width=\"2\">\n                        <g id=\"38-maisons\" transform=\"translate(0.000000, 2265.000000)\">\n                            <polyline id=\"Path\" points=\"1370.47803 472 1390.47803 492.573371 1370.47803 512\"\/>\n                        <\/g>\n                    <\/g>\n                    <\/g>\n                <\/svg>\n            <\/a>\n                <\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center font-silk\"><strong>BRING TOGETHER \/ UNITE<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column pl\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"700\" height=\"700\" src=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_reuniretfederer.jpg\" alt=\"\" class=\"wp-image-418\" srcset=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_reuniretfederer.jpg 700w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_reuniretfederer-300x300.jpg 300w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_reuniretfederer-150x150.jpg 150w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_reuniretfederer-339x339.jpg 339w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_reuniretfederer-185x185.jpg 185w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_reuniretfederer-320x320.jpg 320w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column plpr\" style=\"flex-basis:50%\">\n<h3 class=\"has-white-color has-text-color\" style=\"font-size:32px\">THE PURPOSE OF THE SMC<\/h3>\n\n\n\n<p>One of the key priorities of the SMC is to promote mutual support and cooperation between Cognac houses. Multiple work groups and focus groups offer opportunities to discuss and share experiences for everyone\u2019s benefit on topics such human resources, safety, the environment and vineyards.&nbsp; <\/p>\n\n\n\n<p>We also organise events, webinars and conferences to develop knowledge and understanding of the challenges facing Cognac houses, from markets to geopolitical issues.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center font-silk\"><strong>BUILD INFLUENCE<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-cover alignfull has-background-dim\" style=\"background-color:#614537\"><div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column pl\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"700\" height=\"700\" src=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_rayonner.jpg\" alt=\"\" class=\"wp-image-403\" srcset=\"https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_rayonner.jpg 700w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_rayonner-300x300.jpg 300w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_rayonner-150x150.jpg 150w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_rayonner-339x339.jpg 339w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_rayonner-185x185.jpg 185w, https:\/\/www.maisons-cognac.fr\/wp-content\/uploads\/2021\/11\/im_rayonner-320x320.jpg 320w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column plpr\" style=\"flex-basis:50%\">\n<h3 class=\"has-white-color has-text-color\" style=\"font-size:32px\"><strong>COGNAC PRODUCERS ARE PARTICULARLY COMMITTED TO THEIR ORIGINS WHICH START AT HOME, IN THE CHARENTE AND CHARENTE MARITIME DEPARTMENTS AND EXTEND ACROSS THE NOUVELLE-AQUITAINE REGION AND FRANCE.<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:17px\">From here, they showcase Cognac around the world; a local product with significant influence. Their development is closely linked to the region, to local residents and to its institutions. We create and maintain partnerships with other professional organisations locally (BNIC, UGVC), nationally (FFS, UMVIN, FEVS) and internationally (Spirits Europe). We also work closely with organisations such as the French Chamber of Commerce and Industry (CCI) and the Union Patronale employers\u2019 association, as well as other local and national institutions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n    <style>\n\n        .btn .mask {\n            width: 100%;\n            transform: translateX(-100%);\n        }\n        \/* white color *\/\n        .border-white .label {\n            color: #fff;\n        }\n        .border-white .mask {\n            background-color: #fff;\n        }\n        .border-white:hover .label {\n            color: #614537;\n        }\n        .border-white:hover .mask {\n            transform: translateX(0%);\n        }\n        \/* black color *\/\n        .border-black {\n            border: 1px solid #614537;\n            overflow: hidden;\n        }\n        .border-black .mask {\n            transition: all .5s ease-in-out;\n            background-color: #614537;\n        }\n        .border-black .label {\n            color: #614537;\n        }\n        .border-black:hover .label {\n            color: #fff;\n        }\n        .border-black:hover .mask {\n            transform: translateX(0%);\n        }\n        .border-black:hover svg g {\n            stroke : white\n        }\n        @media (max-width: 699px) {\n            .btn-module{\n                margin-bottom: 1rem;\n                min-width: 65%;\n            }\n        }\n        @media(min-width: 780px) {\n            .btn-module {\n                margin: 0 1rem 0 1rem;\n            }\n            .btn-module-wrapper .btn-module:first-child{\n                margin: 0 0 0 0\n            }\n                            .btn-module-wrapper .btn-module:last-child{\n                    margin: 0 0 0 1rem\n                }\n                                }\n\n\n    <\/style>\n    <div class=\"flex flex-wrap btn-module-wrapper justify-center\">\n        \n                    <a target=\"\" href=\"\/en\/le-syndicat-des-maisons-de-cognac\/\" class=\"btn btn-module overflow-hidden border-white relative py-4 px-14 inline-block\">\n                <span class=\"mask absolute w-0 h-full z-10\"><\/span>\n                <span class=\"relative z-30 label\">Who we are?<\/span>\n                <!-- \/\/\/ svg icon \/\/\/ -->\n\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n                     width=\"15px\"\n                     \"\n                     viewBox=\"0 0 23 42\" version=\"1.1\"\n                >\n                    <g id=\"site-internet\" stroke=\"#614537\"  stroke-width=\"2\" fill=\"none\" fill-rule=\"evenodd\" opacity=\"1\">\n                        <g id=\"Page-d'accueil-slide1\" transform=\"translate(-1369.000000, -2736.000000)\" stroke=\"#614537\"  stroke-width=\"2\">\n                        <g id=\"38-maisons\" transform=\"translate(0.000000, 2265.000000)\">\n                            <polyline id=\"Path\" points=\"1370.47803 472 1390.47803 492.573371 1370.47803 512\"\/>\n                        <\/g>\n                    <\/g>\n                    <\/g>\n                <\/svg>\n            <\/a>\n                    <a target=\"\" href=\"\/en\/les-missions-du-smc\/\" class=\"btn btn-module overflow-hidden border-white relative py-4 px-14 inline-block\">\n                <span class=\"mask absolute w-0 h-full z-10\"><\/span>\n                <span class=\"relative z-30 label\">The SMC\u2019s missions<\/span>\n                <!-- \/\/\/ svg icon \/\/\/ -->\n\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"\n                     width=\"15px\"\n                     \"\n                     viewBox=\"0 0 23 42\" version=\"1.1\"\n                >\n                    <g id=\"site-internet\" stroke=\"#614537\"  stroke-width=\"2\" fill=\"none\" fill-rule=\"evenodd\" opacity=\"1\">\n                        <g id=\"Page-d'accueil-slide1\" transform=\"translate(-1369.000000, -2736.000000)\" stroke=\"#614537\"  stroke-width=\"2\">\n                        <g id=\"38-maisons\" transform=\"translate(0.000000, 2265.000000)\">\n                            <polyline id=\"Path\" points=\"1370.47803 472 1390.47803 492.573371 1370.47803 512\"\/>\n                        <\/g>\n                    <\/g>\n                    <\/g>\n                <\/svg>\n            <\/a>\n                <\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - 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